Founded 5 years ago by Mrs. Sheela Banerjee, who worked as a Hindi teacher and home tutor from 2008 to 2019 before spotting a gap in 2020: elegant sarees that were truly affordable without compromising on fabric or finish. Today, she curates a hub of India’s iconic weaves—Banarasi, Kanjeevaram, Paithani, Patola, Bandhani, Chanderi, Maheshwari, Pochampally, Gadwal, Sambalpuri, Baluchari, Tant, Kota Doria, and Assam Muga—bringing the country’s loom heritage under one roof. With no middlemen, fabrics are sourced directly from artisan clusters and trusted mills, ensuring high quality and fair prices. Sheela still handpicks fabrics, tests drape and feel with real customers, mentors an all-women team, and hosts weekly live sessions to guide shoppers in choosing sarees for their moments. With buyers from every Indian state, 25,000+ orders, a 4.8/5 rating, and pop-ups across Delhi NCR, her belief remains simple: learning never stops, every weave deserves respect, and every customer deserves honesty.